A Critical Look: How Horizon Could Take on Traxxas (And Win)

A Critical Look: How Horizon Could Take on Traxxas (And Win)

In the battle for shelf space in hobby shops around the country, Traxxas seems to be the clear victor. It’s main competitors, ARRMA and ECX, owned by Hobbico and Horizon respectively, have a long way to go to catch up. However, I think Horizon Hobby has a dark horse capable of not only catching up to Traxxas, but surpassing them in popularity among hobby shops, and perhaps even consumers. That contender is Losi, and here’s how I would restructure Losi to take on Traxxas.

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