A Critical Look: 3 Ways Traxxas Could Change the Game

A Critical Look: 3 Ways Traxxas Could Change the Game

Traxxas has emerged as one of the most influential companies of the hobby industry in the modern era. They tower above all other individual R/C surface manufacturers, and even Horizon Hobby, with its multiple brands and worldwide status, seems to be trailing Traxxas in product innovation and dominance in the world of R/C cars and trucks. With Traxxas’ sizeable influence on the overall hobby market, let’s look at some things Traxxas could do that will further shake up the industry. Whether these hypothetical actions are good or bad is a matter of perspective, but there’s no doubt, if enacted, they would cause quite the stir.

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2018: A Look Back at an Interesting Year

2018: A Look Back at an Interesting Year

At the beginning of a new year, I like to look ahead at all the stories I think could be the ones to watch for the hobby industry. It’s a way to focus on the big picture and not let the small, day-to-day stuff obscure the more important long-term issues. Last January, I took a look at four stories I was interested in following for 2018, and now it’s time to look back at that article and see how the year progressed on each subject, and identify other stories that I missed.

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A Critical Look: Not With a Bang, But A Whimper

A Critical Look: Not With a Bang, But A Whimper

Back in the distant past of the mid-2000s, our R/C aircraft department was the money-maker. It more than doubled the R/C car department, and was, by far, the department we counted on to allow us to stay in business. Over the last few years, however, R/C cars have been steadily gaining on R/C aircraft, swapping dominance between 2013 and 2014. Since then, R/C aircraft have been falling behind at faster and faster rates in a process that doesn’t seem to have an end point.

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A Critical Look: More Industry Turbulence as Horizon Drops Traxxas

A Critical Look: More Industry Turbulence as Horizon Drops Traxxas

This past Friday, Horizon Hobby informed retailers they will no longer be offering Traxxas products, starting the beginning of 2019. Was this Traxxas improving their profit margins by cutting off their last major distribution partner, or was this Horizon ratcheting up the tension between the two companies, between whom there appears to be little love lost?

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A Critical Look: Yet Another Toledo Show

A Critical Look: Yet Another Toledo Show

With last year's disappointing trip attendance, Roger and I felt we needed to be transparent about how many people we required to make the trip break even this year. We usually price the trip with an attendance of thirty people in mind; any more than that, the trip turns a profit. Less, and we can't afford the bus rental. With that in mind, we alerted potential attendees we needed thirty people to green light the trip, fully expecting a marked uptick in registrations.

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A Critical Look: How Horizon Could Take on Traxxas (And Win)

A Critical Look: How Horizon Could Take on Traxxas (And Win)

In the battle for shelf space in hobby shops around the country, Traxxas seems to be the clear victor. It’s main competitors, ARRMA and ECX, owned by Hobbico and Horizon respectively, have a long way to go to catch up. However, I think Horizon Hobby has a dark horse capable of not only catching up to Traxxas, but surpassing them in popularity among hobby shops, and perhaps even consumers. That contender is Losi, and here’s how I would restructure Losi to take on Traxxas.

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A Critical Look: 2018 is Make or Break For Hobbies

A Critical Look: 2018 is Make or Break For Hobbies

2018 has arrived, and with it a fresh start to a new year — but 2018 will be a tremendously important 365 days for our industry, and like Forrest's box of chocolates, there's no way to know what's in store until we experience it first hand. Plenty of stories will continue into the new year, but here is my personal list of stories from around the hobby industry that I'll be keeping an eye on throughout 2018.

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A Critical Look: Vanishing Margins

A Critical Look: Vanishing Margins

If you've ever seen Pawn Stars, you basically know how retail works: a retailer purchases a product from someone, usually a distributor or manufacturer, and resells it to you, the consumer, for a higher price. The retailer uses that money to pay his supplier for the product, and takes what is left over and uses it to pay his staff, the electric bill, or any other such necessities. Anything left over after that is usually reinvested into the business or invested elsewhere.

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TRX-4 Impressions From a Crawling Enthusiast

TRX-4 Impressions From a Crawling Enthusiast

Over Memorial Day weekend, we lent out our demo TRX-4 to Matt Bedtelyon of RC4X4, a manufacturer of crawler links here in Mid-Michigan. As we don't have anyone on staff that is into crawling, getting Matt's perspective was crucial to understanding Traxxas' new platform well enough to sell it. What follows are Matt's thoughts and words after his extended weekend with Traxxas' new TRX-4 crawler.

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