Author's Note: this piece originally appeared in our eNewsletter on November 8th, 2015,
and has been re-posted here to reach those not on the mailing list.
Yesterday, from 11am until 2pm, we sponsored a Make-N-Take event in the store where kids of all ages could come in, build a plastic model and take it home with them, all for free. We advertised it widely, even made a radio ad about the event, and all that work paid off, as we increased the number of models built by 50%!
A huge shout-out to the Mid-Michigan Model Makers Club, or the 4M Club as they are commonly referred to, for their members coming out and donating their time and expertise helping these kids assemble their models. I know we appreciate their assistance very much, and I'm sure the kids that built models yesterday do as well.