ProBoat Rebrands Itself for 2012

Pro Boat (a Horizon Hobby brand) announced a rebranding this morning, featuring a revised logo and slogan. "The new logo features two nautical flags that represent the letters R and C for 'radio control'. The tagline 'Wake Your World' speaks to the idea that Pro Boat models bring excitement, adventure and escape into their owners’ lives," said Horizon in an email.

Pro Boat Marketing Manager, Derek Wagner, weighed in on the changes: "Working hand-in-hand with our product development and creative teams, everything the brand represents has been looked at under a microscope and entirely revamped. Strategically, this is the best way to support our position as the global leader in radio control boating."